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NZSKI Partners with LUMO to invite skiers back to the slops
Leading ski resort operator NZSki, responsible for iconic ski destinations including Mt Hutt, Coronet Peak, and The Remarkables, has launched its latest campaign targeting keen skiers and snow enthusiasts with up-to-the-minute information thanks to LUMO Digital’s smart data technology.
Resene Colourmatch Paints the town in the latest DOOH Campaign
As football fever grips the nation, LUMO has teamed up with Mediastone & Resene to orchestrate a dynamic DOOH campaign that celebrates the universal power of colour in sports and showcases the New Zealand paint manufacturer’s extensive colour range.
Mission Complete For New ‘MISSION IMPOSSIBLE’ Film with dynamic billboard campaign
Paramount has announced the launch of an innovative dynamic billboard campaign with a twist on LUMO’s screens for the latest blockbuster film, “Mission Impossible –Dead Reckoning Part One” released nationwide in New Zealand on Saturday 8 July.
LUMO Partners with Tribe to activate Real-time sports data in DOOH
Following the successful delivery of New Zealand Rugby’s Dynamic DOOH campaign for SuperRugby 2023, LUMO Digital Outdoor has announced a strategic partnership with Tribe, an innovative mobile app designed to bring sports enthusiasts together in interactive and dynamic online communities.
Motion Sickness Andrew Hathaway and Kelly France Take Out Top Spot at 2022 Pixel Awards
After a receiving a record number of entries, LUMO has announced that Andrew Hathaway and Kelly France of Motion Sickness have won the 2022 Pixel Awards, with their campaign for Melanoma New Zealand. The innovative campaign uses LUMO’s DOOH technology to display a ‘live skin burn reading’ on billboards across the country, to remind New Zealanders about the danger of sun exposure.
Lotto NZ Launches new-look Powerball DOOH Campaign
To launch Lotto NZ’s refreshed Powerball platform, PHD and DDB have partnered with LUMO to deliver a DOOH campaign that utilises programmatic buying and dynamic creative optimisation (DCO). The first time this has been achieved on the digital billboard network.
LUMO onboards Hivestack's First-to-market DOOH Yield Management Platform
Today LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH in October 2021.
Improving your out of home creative
Out of Home advertising is dragging its heels compared to other digital channels in the creative stakes. Jamie Snow, Head of Design at LUMO Digital Outdoor, explains why the presence of media owners and the expansion of digital capabilities should be our top priorities.
LUMO partners with Canva to launch the Billboards For Good Initiative
In an industry first, LUMO Digital Outdoor has teamed up with global visual communications platform Canva to supply charities with free creative support and outdoor campaigns. Under the new first-of-its-kind partnership, New Zealand-based charities will be eligible to apply for a free end-to-end awareness campaign. The Canva design team will supply creative and design support and LUMO has provided inventory across LED screens in Auckland, Tauranga, Hamilton, Christchurch and Wellington.
How Tech’s Set To Help Outdoor Bounce Back In 2022
Out of home advertising is the oldest form of communication but it still has the potential to become more sophisticated. With outdoor spend plummeting in 2020, Phil Clemas (main photo), CEO and Co-Founder of LUMO Digital Outdoor explains how the industry can start to evolve in 2022…
LUMO reaches milestone, promotes two senior staff
LUMO Digital Outdoor has announced the promotion of two senior staff and the addition of its 30th large format LED Screen to its national portfolio. Hamish Smith has been promoted to Chief Marketing Officer and Jack Plowright to General Manager Programmatic DOOH.
LUMO and Pitchblack help thousands hit the ground running
Locally owned companies LUMO Digital Outdoor and Pitchblack Partners both had a massive part to play in the re-opening of many New Zealand small businesses, thanks to their Up and Running campaign.Locally owned companies LUMO Digital Outdoor and Pitchblack Partners both had a massive part to play in the re-opening of many New Zealand small businesses, thanks to their Up and Running campaign.
LUMO leads NZ into the Programmatic DOOH era
Digital Out-of-Home (DOOH) advertising is seeing unprecedented growth in New Zealand. A growth LUMO Digital Outdoor hopes to capitalise on with the inking of a global partnership that will see new technologies introduce the country to programmatic DOOH.Digital Out-of-Home (DOOH) advertising is seeing unprecedented growth in New Zealand. A growth LUMO Digital Outdoor hopes to capitalise on with the inking of a global partnership that will see new technologies introduce the country to programmatic DOOH.