Our Media

LUMO's Great Southern Lights is live in Penrose. Entain's TAB opened the 158.4 sqm corner screen for Cup Week, with eight brands on it in launch week.

Meet e3, LUMO's carbon-aware bid layer. It cuts the emissions of programmatic DOOH campaigns while they run, without compromising the buy.

LUMO and OMD NZ have commissioned Amplified to run New Zealand's first attention study across digital and static roadside out-of-home.

LUMO co-founder Phil Clemas joins Simon Bridges on the Chamber Business Podcast: 10 years, 121 screens, and why we're investing in AI.

LUMO is launching New Zealand's largest roadside landscape digital billboard in Auckland, a premium new way for advertisers to build brand impact at scale.

LUMO launches Ellerslie OUT, an eastbound portrait screen on the Ellerslie Panmure Highway that captures Auckland commuters heading to the eastern suburbs.

LUMO sponsors the Excellence in Marketing category at the 2degrees Auckland Business Awards with the Auckland Business Chamber. Meet the 2025 winners.

LUMO won two Gold Awards at The Worthies for Warnings You Can't Miss, a real-time weather alert DOOH campaign with MetService, NEMA, VML, Peron and Latch.

After a two-year consent process with Auckland Council, LUMO has approval for subtle motion on six Auckland roadside billboards, a New Zealand first.

Meet LUMO Mt Wellington Highway, our newest premium digital billboard at Auckland's busiest retail and entertainment precinct, launched for the holidays.

LUMO Boulcott is now live in Wellington's CBD, giving advertisers a premium screen to engage the city's mix of professionals, couples and students.

LUMO and MBM New Zealand won the Chair of Judges award at the World Out of Home Congress in Mexico City, an international celebration of the OOH sector.

Buy NZ Made and LUMO launched a competition giving six NZ owned small businesses the chance to feature on premium digital billboards nationwide.

LUMO The Strand completes LUMO's Auckland Waterfront network, reaching all audiences commuting along one of the city's most iconic corridors.

Winners of the 5th LUMO Pixel Awards are announced, after a record industry field of 17 agencies and 30 entries in the new student category.

LUMO switches on two digital billboards on Auckland's Albany Expressway, bringing its premium DOOH network closer to the 70 site milestone.

LUMO welcomes new marketing and agency sales talent as DOOH advertising grows 12% this year, strengthening its team to stay at the forefront of the sector.

LUMO adds four new digital billboards to its national network: LUMO Remuera in Auckland, plus LUMO Cranford, Innes and Ferrymead IN in Christchurch.

LUMO has released LENS Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.

LUMO Rongotai, at the end of the Wellington Airport runway, is LUMO's 11th digital billboard in the Wellington region and a standout new advertising site.

LUMO Digital Outdoor announces the dates for the 2024 Pixel Awards, its creative competition celebrating dynamic digital out of home advertising ideas.

As momentum builds for the 2024 Paralympics in Paris, LUMO’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.

LUMO and NZME partner to show New Zealand Herald headlines and story images on digital billboards across the country as they are published online.

Nearly eight years since switching on its network, LUMO unveils a new strategic identity showing local and international brands the potential of DOOH.

LUMO reaffirms its partnership with Daktronics, having installed more than 50 Daktronics screens over seven years to build a premier digital OOH network.

LUMO adds two new Wellington screens, taking its capital coverage to 12 digital billboards and over half a million daily audience impressions.

LUMO Digital Outdoor expands its sales team, welcoming Lily Jayne Mark, Claudia Limaco, Georgie Roberts and Kendall Northcott to the business.

NZSki, operator of Mt Hutt, Coronet Peak and The Remarkables, uses LUMO's smart data technology to show skiers up-to-the-minute snow information.

LUMO, Mediastone and Resene launch a dynamic DOOH campaign celebrating the power of colour in sport and Resene's extensive range during football fever.

Paramount launches a dynamic billboard campaign with a twist on LUMO screens for Mission: Impossible Dead Reckoning Part One across New Zealand.

LUMO and MetService sign a strategic data agreement, giving brands smarter weather-triggered dynamic and programmatic capabilities on digital billboards.

After New Zealand Rugby's dynamic DOOH campaign for Super Rugby 2023, LUMO partners with sports app Tribe to bring real-time sports data to billboards.

LUMO Digital has revealed that its sales team is expanding, with the hiring of Ste Buck, Charlotte Garvan, and the recent promotion of Josh McWilliams. ‍

LUMO and the Kindness Collective Foundation launch a nationwide DOOH campaign for The PJ Project, using temperature-based creative on digital billboards.

LUMO is the inaugural sponsor of First Five Rungs, a Comms Council Young Leaders Group initiative supporting emerging talent in the advertising industry.

LUMO formally joins OOHMAA after its sixth birthday, welcoming the industry body's broader, more inclusive membership and sharing of ideas.

Southern Cross Pet Insurance, MBM and TBWA launch Pet Paw-casts on LUMO screens, warning dog owners about hot ground temperatures and burnt paws in summer.

Brands are using data not just for planning and reporting but to make DOOH creative more engaging. LUMO looks at the rise of data-led creative.

As LUMO turns six, co-founder and CEO Phil Clemas reflects on a decade of change in out of home and how an independent challenger is reimagining DOOH.

Andrew Hathaway and Kelly France of Motion Sickness win the 2022 LUMO Pixel Awards with a live skin burn reading campaign for Melanoma New Zealand.

LUMO switches on its 50th digital screen at the end of 2022, almost six years to the day since its first screen went live on Victoria Street.

PHD and DDB partner with LUMO to launch Lotto NZ's refreshed Powerball, a DOOH first using programmatic buying and dynamic creative optimisation.

TAB NZ and creative agency Yarn fuel the trans-Tasman rivalry ahead of the second Bledisloe Cup match with a LUMO DOOH campaign about winning on home soil.

LUMO announces the judging panel for the 2022 Pixel Awards, featuring well-known creatives from across the New Zealand advertising landscape.

LUMO integrates Hivestack's first to market DOOH yield management solution, giving New Zealand a glimpse of the next era of digital out of home growth.

LUMO relaunches the Pixel Awards for 2022, an initiative to educate and motivate creatives to harness the opportunities of digital out of home.

LUMO Head of Design Jamie Snow explains why media owners and expanding digital capabilities are key to lifting the standard of out of home creative.

LUMO Digital Outdoor partners with global outdoor analytics platform Quividi, taking reporting and accountability to new levels for advertisers.

LUMO Digital Outdoor welcomes Rex Carpenter and Rob Law to its operations and account management teams as demand for digital out of home grows.

LUMO Digital Outdoor has expanded its presence across the ditch, joining the Alliance Outdoor Media Group as the first New Zealand-based media owner.

LUMO Labs has partnered with MBM to launch a dynamic omnichannel digital out of home (DOOH) campaign, ‘Vogel’s vs Vogel’s’.

Z Energy, MBM and LUMO deliver a New Zealand first for DOOH, celebrating electric vehicle drivers on digital billboards in cities across the country.

LUMO and Doohly develop a new independent solution to streamline the whole direct and programmatic DOOH buying experience for advertisers and agencies.

In an industry first, LUMO and Canva launch Billboards for Good, giving charities free creative support and outdoor campaigns on LUMO digital billboards.

LUMO CEO and co-founder Phil Clemas explains how technology can help out of home advertising evolve and bounce back in 2022 after spend fell in 2020.

LUMO Digital Outdoor celebrates five years in business after a year that saw the Auckland company double its screen inventory and achieve record growth.

LUMO Digital Outdoor welcomes two new hires to support its 2022 expansion, as demand grows from direct advertisers, Australian agencies and programmatic.

LUMO teams up with Tracksuit so advertisers can track and measure brand health and awareness on a rolling monthly basis, an industry first.

LUMO supports Help for Hospo with donated screens across New Zealand, encouraging donations for hospitality workers who need immediate financial help.

LUMO and Chooice offer free creative and digital billboard placements across 35 screens nationwide to help Kiwi small businesses recover after lockdown.

LUMO unveils Wellington Gateway on Thorndon Quay beside the Southern Motorway, a major city entry point used by over 70,000 southbound commuters daily.

LUMO adds its 30th large format LED screen and promotes Hamish Smith to Chief Marketing Officer and Jack Plowright to GM Programmatic DOOH.

LUMO and Hivestack launch New Zealand's first dynamic programmatic DOOH campaign, for Fire and Emergency New Zealand, on LUMO digital billboards.

LUMO Digital Outdoor has announced ex-Colenso BBDO Managing Director Scott Coldham as the newest independent director to its board.

After 12 percent year on year growth in early 2021, LUMO welcomes Rachel Alexander, Emma Small and Tamsin George to its operations and content teams.

Kiwi-owned LUMO Digital Outdoor is increasing representation in Australia with the appointment of Liv Collins to Account Director for the country.

Born out of the pandemic, LUMO Labs is an in-house studio focused entirely on creating and producing content made for the digital out of home channel.

LUMO Digital Outdoor has announced today a new agency account manger, Chloe van Diepenbrugge, to help deliver results for clients across the board.

Pitchblack Partners wins the latest LUMO Pixel Awards, a quarterly competition celebrating dynamic and interactive creativity in digital out of home.

LUMO Digital Outdoor appoints Charlie McCubbine as direct account manager to help businesses rebuild following Covid-19 with digital billboard advertising.

How LUMO and Pitchblack Partners helped many New Zealand small businesses reopen after lockdown with their Up and Running digital billboard campaign.

LUMO and Pitchblack offer free design and digital billboard placement in a non-profit initiative to help Kiwi businesses restart after lockdown.

After Covid-19 lockdowns changed traffic overnight, LUMO explains why real-time audience data is critical for out of home advertisers and agencies.

LUMO Digital Outdoor signs a global partnership bringing new technology that introduces New Zealand to programmatic digital out of home advertising.

Charlie Godinet and Rob Graves from Colenso BBDO win LUMO's first Pixel Award in 2019 with their Mainland Cheese Seconds digital out of home concept.

LUMO rolls out three new smart screens, becoming New Zealand's only nationwide 100% pure-play digital billboard owner and operator.

LUMO Digital Outdoor is launching The Pixel Awards, designed to inspire and celebrate dynamic & interactive creativity for the digital out-of-home sector.

LUMO launches its ninth premium smart billboard, a curved 12x3m Ports screen on Quay St, Auckland, and grows its team to manage the business growth.