Tech-enabled simplicity

LUMO’s screen network takes digital out-of-home into the future thanks to our partnership with Daktronics - the world’s most advanced US-based outdoor LED manufacturer. Daktronics have over 60 years of accumulated knowledge and experience in this specialised field. From their patented Module design, hand-picked componentry and unparalleled testing through to their world-class engineering expertise.

By offering customers exclusive access to LENS, the world’s only DOOH audience measurement platform, you get live camera-based data, analysis and insights. Every LUMO screen is measured to quantify ad impressions, visitor frequency, and dwell time. A wide range of vehicular data sets a new benchmark in planning accuracy and campaign delivery accountability.

Since 2018, we’ve provided customer with our own state-of-the-art network surveillance platform that streams live video of our screens nationwide, 24/7. This world-first allows customers to check in on their campaigns, take their own Proof of Positioning content, and see who else is advertising - all from their desktop or mobile device.

The Dooh.ly Content Management System is at the heart of LUMO’s customer-design digital ecosystem. By connecting all platforms it allows LUMO to manage customer bookings, content uploads and reporting seamlessly and automatically. This minimizes errors, improves speed and manages the dynamic nature of DOOH like no other operator in the world.