About Us

Local leaders on the global stage, helping to amplify the bold, creative ideas of brands big and small, through powerful, premium digital billboards.

Who We Are

LUMO is one of the world's most creative and innovative Digital Out-Of-Home companies.

Through best practice and dedication to the industry, LUMO is leading DOOH into the future.

Transparency

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We believe that our clients deserve full transparency and radical honesty about their media. This is why LUMO is spearheading an industry revolution, calling for greater media transparency to help bolster trust and confidence in the OOH sector.

Initiatives introduced by LUMO to date include drone footage of their sites to illustrate the unobstructed and prime site quality and LUMO Livestream; a camera network that allows clients to log-in and view any LUMO screen to check their advertising and to prove their guaranteed share-of-voice.

When it comes to out-of-home media, we have no fear of pulling back the curtain.

Accountability

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LUMO is committed to true accountability and upholds this with two core partnerships – LENS and Seedooh.

LENS is a pioneer in audience accountability, providing real time traffic analytics and audience measurement. LENS offers Automatic Number Plate Recognition (ANPR) technology to quantify total traffic audience, visitor frequency and unique reach through the use of a multi-camera network established at each LUMO site, in real-time.

Seedooh provides our clients with independently verified campaign reports, validating actual display outcomes against what was contracted, for all of our clients.

These partnerships mean we are able to provide clients with the best tools to strategise and plan around how their content is performing and allows for better decisions based on real-time data.

Creativity

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1. Pull back the curtain

We believe that our clients deserve full transparency and radical honesty about their media. To build a transparent, trustworthy relationship with our clients, we track and share accurate, complete data that leaves no questions unanswered. When it comes to out-of-home media, we pull back the curtain.

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We believe that our clients deserve full transparency and radical honesty about their media. To build a transparent, trustworthy relationship with our clients, we track and share accurate, complete data that leaves no questions unanswered. When it comes to out-of-home media, we pull back the curtain.

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We believe that our clients deserve full transparency and radical honesty about their media. To build a transparent, trustworthy relationship with our clients, we track and share accurate, complete data that leaves no questions unanswered. When it comes to out-of-home media, we pull back the curtain.

One of the great untapped areas of the Out-Of-Home sector is digital creativity.
By its nature, Digital OOH is dynamic, immediate and changeable. So why shouldn’t the advertising content utilise those attributes and become far more effective and contextually relevant when and where it’s most appropriate.  

LUMO is determined to change mindsets and make ad design and production for DOOH much easier, fast and cost-effective to access.

LUMO Labs is our in-house creative team, helping clients make the most of the opportunities with digital OOH.

The Pixel Awards were invented to showcase and inspire new ideas and capabilities in digital OOH.

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Daktronics

Ever wondered what makes our LUMO screens so vibrant no matter where they are? It’s simple –  the world’s best LED technology. Daktronics has over 50 years experience and expertise and applies that capability when designing and manufacturing its vast range of Outdoor LED products.

Amongst many unique features, one of the most important is their patented LED Module design to maintain optimal contrast without compromising on resolution.

No matter the creative, Daktronics allows us to showcase work in its most vibrant form with razor-sharp resolution. This means true-to-life colour calibration and minimises sun reflection which too often mars the display integrity on lower quality LED signs.

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Daktronics
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LUMO Livestream

Our HD camera technology takes the uncertainty out of your campaign, allowing you to monitor real-time viewing of each screen, all from the comfort of your office.

Our live streaming technology offers genuine display transparency unlike any other in the OOH industry, while also enabling clients to take their own time-stamped proof of posting screenshots and see the actual number of Ad Slots playing to confirm their Share of Voice.

Our sole right to use this technology is allowing us to raise the standards for media transparency and is revolutionising trust in the digital media sector.

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LUMO Livestream
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LUMO Labs

LUMO Labs is our creative think tank that is designed to make your advertising creative more dynamic, impactful and effective through our state-of-the-art digital design, software and production capabilities and digital-out-of-home experience.

The advanced mobile creative studio allows us to take clients through any and all improvements and requirements for their work, while showing them the full scope of how we can bring their ideas to life and alter them to secure better audience engagement.

Inside is a full suite of technology which replicates any digital out-of-home environment whether large format, small format or pedestrian. Making it easy to test, and create any campaign.

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LUMO Labs
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LENS | Audience Analytics In Focus

LUMO’s exclusive partnership with LENS offers Automatic Number Plate Recognition (ANPR) technology to quantify in real-time, total traffic audience, visitor frequency and unique reach through the use of a multi-camera network established at each LUMO site.

In addition, LENS can provide vehicular insights including type, make, model and age and a DOOH Media Planning tool that matches proposed future campaign dates with accurate audience data metrics.

Traditional audience measurement methods for out-of-home are outdated, modelled and simply not up-to-scratch. Now the LENS measuring capability, matched with our independent Campaign Display Reports, sets a new standard in audience and ad delivery accountability unlike anywhere else in the world.

LENSLENS

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Seedooh | Campaign Display Reports

We don’t mark our own homework, and have established a partnership with Seedooh to report and validate actual display outcomes via their proprietary smart technology.

The Seedooh platform independently accesses LUMO’s media players via an API and assembles a report to confirm what content played, on which screen and when. This display verification service is of particular value when a campaign displays a complex schedule of content that is simply impossible to verify manually.

Combine this with their LUMO Live Streaming platform, there is no doubt that LUMO has certainly raised the bar in media transparency.

Overall, this means we are able to provide clients with the best tools to strategise and plan around how their content is performing and allows for better decisions based on real-time data.

SeedoohSeedooh

Team

Our LUMO team all share a love for New Zealand media. With combined experience across a range of different media platforms and distribution channels, our team are experts at helping you get the most out of your campaign strategy.

Phil Clemas
Co-founder & CEO
Kent Harrison
Co-founder & EVP
Robin Arnold
Chief Technology Officer
Stacey Gattsche
GM Of Sales
Hamish Smith
Chief Marketing Officer
Jane Bishop
Chief Financial Officer
Jamie Snow
Design & Production Manager
Jack Plowright
GM Of Programmatic
Liv Collins
Account Director New Zealand & Australia
Zac Columbus
Senior Account Manager
Chloe Morley
Agency Account Manager
Josh McWilliams
Direct Sales Manager
Charlie McCubbine
Direct Account Manager
Rachel Alexander
Digital Operations Executive
Emma Small
Agency Account Executive
Tamsin George
Content Producer
Shannon Walsh
Director and Board Chairman
Craig Greenwood
Director
Connel McLaren
Director