See the potential of
Digital Out of Home

Our network of digital billboards help local and international brands reach New Zealand audiences in prime urban locations, making daily commutes a time for impactful and lasting impressions.

Locally Owned
& Operated
Locally Owned & Operated
61
DIGITAL BILLBOARDS
ACROSS NZ
DIGITAL BILLBOARDS ACROSS NZ
100%
LIVE &
VERIFIED
LIVE & VERIFIED
1.1m
people reached
today
PEOPLE REACHED TODAY

Potential

Creativity

Reach

Real Time

True Zero

Impact

Local

Innovation

Potential

Our Network

The advantages we offer

Pure Play Dooh

By focusing entirely on developing a live and open digital out-of-home network, utilising the best available LED technology, platform solutions, and data connectivity, we have created a network that performs as impressively as it looks.

Live audience measurement

With LENS, the foremost audience measurement solution for roadside OOH advertising, you get guaranteed accountable delivery and reporting, along with a real-time view of your campaign's audience and their locations."

Live campaign monitoring

A self served, live campaign monitoring dashboard provides immediate insights into audience engagement, ad performance, and environmental factors for on-the-fly campaign reporting.

Digital OOH Creative Development

By leveraging real-time data and Dynamic Creative Optimisation, our network can dynamically adapt ad content to the surrounding context, ensuring messages are delivered to audiences in the moments they are most receptive.

Pure Play Dooh

A complete focus on building a live and open digital out of home network, using nothing but the best LED technology, platform solutions and data connectivity has resulted in a network that performs as well as it looks.

Live audience measurement

LENS, the premier audience measurement solution for roadside advertising, guarantees accountable delivery and reporting. It provides a live view of who has seen your campaign and their locations.

Live campaign monitoring

A self served, live campaign monitoring dashboard provides immediate insights into audience engagement, ad performance, and environmental factors for on-the-fly campaign reporting.

Digital Creative Optimisation

Live billboard campaign monitoring is your real-time command center, giving immediate insights into audience engagement, ad performance, and environmental factors for on-the-fly campaign optimization.

See what's possible

By combining innovation and creativity, we help your message reach its full potential. Our commitment to quality gives you access to the latest digital out-of-home tech, data partnerships, and systems for delivering immersive content.

See how it all works

Learn how an innovative, targeted approach can maximise your message's reach and impact. Get in touch with our team to access our network through a variety of buying types to ensure your OOH campaign delivers effectively.

Campaigns that turned heads

Check it's alright, before you light
Fire & Emergency NZ

New Zealand, where the wilderness often seems untouched, is faced with a latent, smouldering danger – one that has scorched our beautiful terrain, threatened lives and destroyed local ecosystems for years. Around 4,500 wildfires ravage 7,300 hectares annually, and the frequency is increasing alarmingly, with incidences growing over 40% in the last 30 years. The toll on our environment, biodiversity, treasured conservation lands, private properties, and above all, the invaluable loss of life cannot be overstated.

The Great Debate
Vogels

The partnership between MBM and LUMO Labs has many Kiwis expressing their votes for Vogel’s in the campaign titled Vogels vs Vogel’s. The campaign encouraged bread lovers to share their opinions on how they store, eat and even spell Vogels. MBM was able to utilise LUMO’s LED screens to drive high engagement during the voting period. Live results were pulled from social media results and updated across the nationwide network, where it was displayed to LUMO’s mass-reach audience.

Macca's Ad-Ons
McDonald's

McDonald's NZ, DDB Group Aotearoa NZ and OMD New Zealand have hacked our network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo.

Moving With The Times
Z Energy

LUMO Digital Outdoor teamed up with MBM and Z Energy to deliver a New Zealand-first programmatic digital billboard. The innovative digital billboard was launched by LUMO alongside Z Energy’s latest campaign ‘Moving with the Times’.

Premium Co-Working Office
Textile Lofts

Textile Lofts is a premium co-working office, located in Parnell’s fast-growing industrial precinct. Co-working and shared office spaces allow businesses to hand over the responsibilities of signing long term leases, fitting out and furnishing office space, arranging network and printing services, and ongoing management of daily office tasks and supplies.

Time to Grab a Beer
The Garage Project

The Garage Project is an independent Aro Valley-based brewery founded by Jos Ruffell and brothers Ian and Pete Gillespie. Together, the trio transformed an abandoned car garage into a high-end craft brewery, producing an artisanal range of beers. The Garage Project teamed up with LUMO Digital Outdoor to better promote their flagship beer, BEER. The team wanted to promote their beer with a simple but effective advertisement to celebrate the simplicity of enjoying a beer on a hot summer’s day - it’s time to grab a beer.

Live Your Pet Life
Southern Cross Pet Insurance

LUMO Digital Outdoor teamed up with Southern Cross Pet Insurance to produce a New Zealand-first ‘speedometer billboard’ alongside Southern Cross’ ‘Live Your Pet Life’ campaign.

Menswear Subscription Service
Asuwere

Founded by brothers Noah and Sam Hickey, Asuwere was created to solve their own fashion needs. An experienced designer, Sam has spent many years working for fashion brands both here and in the UK. Their first garment, a linen shirt, sold out and in their customer research they learned that guys don’t like shopping but do like having a perfect capsule wardrobe. Thus the unique subscription service was born.

Therapeutic Skincare Company
Aotea

Aotea is a therapeutic skincare company based on Great Barrier Island deeply inspired by mātauranga māori with its philosophy entrenched in the principles of tikanga and remaining environmentally friendly.

Keep A Metre From The Heater
Fire & Emergency NZ

LUMO Digital Outdoor teamed up with Fire and Emergency New Zealand (FENZ) to deliver New Zealand’s first programmatic out of home digital campaign.

Compostable Resealable Bags & Clingfilm
Compostic

Compostic is New Zealand’s favourite brand of 100% home and commercially compostable resealable bags and clingfilm. For the past four years, founders Jon Reed and Josh Bowden have been researching and developing solutions to provide Kiwis with better options to pesky plastics starting with the kitchen.

Girls Get Off
Girls Get Off

Girls Get Off is a wellness and sex toy brand on a mission to destigmatise female pleasure. Through their brand messaging and engagement they're empowering women in all things pleasurable, and helping to remove the stigma or taboo that comes with talking about 'getting off.' Whether you’re a self-pleasure newbie or experienced, Girls Get Off are raising the conversation and creating a safe environment for women to open up.

Latest Updates

LUMO welcomes fresh talent to sales team

LUMO Digital Outdoor has announced that its sales team is expanding, with the recent appointments of Lily Jayne Mark, Claudia Limaco, Georgie Roberts and Kendall Northcott.

NZSKI Partners with LUMO to invite skiers back to the slops

Leading ski resort operator NZSki, responsible for iconic ski destinations including Mt Hutt, Coronet Peak, and The Remarkables, has launched its latest campaign targeting keen skiers and snow enthusiasts with up-to-the-minute information thanks to LUMO Digital’s smart data technology.

Resene Colourmatch Paints the town in the latest DOOH Campaign

As football fever grips the nation, LUMO has teamed up with Mediastone & Resene to orchestrate a dynamic DOOH campaign that celebrates the universal power of colour in sports and showcases the New Zealand paint manufacturer’s extensive colour range.‍

LUMO are undoubtedly the leaders in this space - far outperforming the rest of the market when it comes to creative DOOH solutions.

Rohan Prasad
Director of Client Development - BillUps

From the get-go we have supported LUMO...why? They launched with a clear vision, strategy and a product that solved a need in market. That was nearly 8 years ago and it still holds true.

Penelope Brown
Managing Director - Together

LUMO's progressive strategy is shaping the future of the out-of-home industry. Their digital-first, technology-centric philosophy is proving to be a major catalyst for Dentsu as we build our own DOOH technology and programmatic buying capabilities.

Richard Pook
Director & Co Founder - Productify

We support and govern transparency at every step of the media supply chain on behalf of our clients, of which LUMO fully exemplifies as a trusted partner.

Scott Keddie
CIO - Omnicom Media Group