LUMO Adds Eastbound Corridor Reach with Ellerslie OUT Launch
LUMO has expanded its Auckland portrait network with the launch of Ellerslie OUT, an eastbound screen designed to capture commuter flow toward the city’s eastern suburbs.
Positioned behind 10 Cawley St, the site faces traffic on the Ellerslie-Panmure Highway. It functions as a directional bookend to the existing Ellerslie IN screen, allowing planners and programmatic buyers to manage reach and frequency across both sides of the commuter journey.
Suburban Coverage and Movement
The site sits at a transition point between central Auckland and the residential hubs of Remuera, Greenlane, and Mt Wellington.
For advertisers, the value lies in the local audience mix. The corridor serves a high concentration of affluent professionals, trades people, and families moving between work, home, and local recreation spots like Michaels Ave Reserve.
The location also taps into traffic flows linked to Sylvia Park, Central Park, and the Ellerslie Business Park, making it a versatile asset for brands targeting high-spending households or business audiences.
Network Growth
The addition of Ellerslie OUT brings the LUMO Auckland Portrait network to 17 screens.
The expanded footprint offers
- 1.99 million weekly impressions
- 152,000 unique individuals
Strategic Value for Planners
In the Auckland DOOH landscape, securing quality coverage in and out of the eastern suburbs has often been a challenge. By pairing this new site with existing screens in Ellerslie and Mt Wellington, LUMO now offers a more continuous presence along this specific arterial route.
For programmatic buyers, the screen adds further depth to the Auckland network, providing more options for weight and directional targeting during peak morning and evening traffic periods.
LUMO Ellerslie OUT is now live and available for campaign bookings.
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