August 2021

LUMO launches The Pixel Awards

LUMO Digital Outdoor is launching The Pixel Awards, designed to inspire and celebrate dynamic & interactive creativity for the digital out-of-home sector.

The country’s creatives, agencies and clients are set to benefit with the announcement of The Pixels, an initiative from Lumo to inspire digital out-of-home creativity.

LUMO CEO Phil Clemas said: “It will help demonstrate the recent and rapid evolution of the outdoor advertising medium, driven primarily by significant investment in digital screen infrastructure and related technologies.

“The initiative has been launched to educate and motivate creative thinkers to apply their ideas for chosen and willing clients and help us all showcase the creative opportunities digital OOH has to offer,” he said.

“One of the things that’s missing from almost all outdoor advertising we’re seeing at the moment, particularly on roadside outdoor media, is the regular use of dynamic or interactive ad content.”

“Creative agencies; just don’t think about it, clients think it’s too hard or really expensive, and OOH is often planned and booked too late and leaves no time for creativity.

“The Pixels is really about trying to break down all of those barriers – firstly, to inspire and to educate about the dynamic and interactive capabilities, get creatives excited, allow the creative thinkers to get their imaginations flowing, and then they can put an idea together for a client.

“This is a chance to showcase creative work in a premium-quality, brand safe environment where advertisers can reach large audiences in a more contextually relevant fashion.”

The inaugural winning Pixel Award entry will win a prize package worth over $45,000 including a trip for two to SXSW in Austin, Texas in March 2020, free media time on LUMO's media network, Platinum Badge tickets to the SXSW festival, five nights hotel accommodation and $500 each spending money – and the Pixel trophy (“a creative artwork piece in its own right,” says Clemas).

You can enter as an individual or as a team but the idea has to be affiliated with a client who has signed off on it.

The campaign will officially launch on Tuesday 24 September and entries will run through to the end of October.

There will be five judges – Clemas plus four creative luminaries who will be revealed on launch day.

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