LUMO Digital Outdoor has welcomed in two new hires across its account management and operations teams. The additions are the first steps of many from the digital out of home provider to expand its offering in 2022.
Despite the difficulties of navigating through Covid restrictions and lockdowns over the last 20 months, LUMO continued to invest in its digital billboard network, technology innovations and its people.
“We have seen significant growth in demand from direct advertisers, Australian agencies and more recently, agencies that are stepping into the programmatic DOOH trading channel”, states LUMO’s CEO and Co-Founder, Phil Clemas.
“To meet these growing demands, we are developing new technology-based solutions to improve efficiencies and hiring new talent to help us stride into the next year with purpose and momentum. I believe 2022 will see the OOH sector rebound strongly from a challenging couple of years, and we’re preparing to meet the new demand”.
Direct advertising sales have grown over 50% in the last year and is expected to grow again next year. To support this growth, LUMO has recruited Emma Shrubb to join the direct sales team as Account Executive. Emma’s hands-on experience in sales and administration support with Bauer Media and most recently, Lighthouse Financial Services, puts her in good stead for this next step.
“I’m looking forward to this next phase of my career and excited to join the LUMO team as we continue to grow, supporting the sales team with data and insights to create the best campaign results for our clients.” comments Emma Shrubb
LUMO has also welcomed Alex Canty into its operations division as its National Operations Technician. Canty joins from Lumalink and will be responsible for ensuring the provider's network continually runs optimally, as well as overseeing new builds, IT infrastructure and network maintenance.
“One of the good challenges for a young business like LUMO is to gauge the right time to bring on new resources. By the time we hit Christmas, LUMO will have a media network comprising 41 digital billboards across the five main metropolitan markets, which will require more resources to manage” says Robin Arnold, LUMO’s Chief Technology Officer.
“I’m also mindful that this network will grow to over 55 screens next year, so timing was right to bring the experienced Alex Canty.”
Canty is one of the most experienced technicians in the DOOH industry. His knowledge and capability will add another layer of depth in LUMO’s ability to operate the country’s most sophisticated digital billboard network and the supporting tech-infrastructure that underpins its performance.
Canty says of his appointment, “I am very familiar with LUMO’s network and have always admired their commitment to quality tech and attention to detail. I can’t wait to get more directly involved and help them optimise the performance of their network as it grows next year”.