LUMO and MBM Earn Worldwide Recognition at World Out of Home Congress
LUMO Digital Outdoor and MBM New Zealand have won the Chair of Judges award at theWorld Out-Of-Home Congress held in Mexico City from June 4th to 6th. The event, attended by over 600 delegates from 53 countries, a new record, is an international celebration of the OOH sector.
The World Out-Of-Home awards honour outstanding leadership in creativity, digital Innovation in the OOH sector, with the LUMO, MBM partnership receiving global recognition for their Colours of New Zealand and Crowdometer campaigns.
Duluxs "Colours of New Zealand" campaign, which garnered the Chair of Judges award, used high-definition cameras and real-time creative decisioning to blend New Zealand's breathtaking landscapes with the Dulux color palette. Chair of Judges, Matthew Dearden, celebrated the campaign as “a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact.”
Phil Clemas, CEO and Founder of LUMO, says “What we are most proud of is that it took a team of like-minded people to bring to life a brilliantly simple idea that was delivered on a promise to our client, Dulux, a fantastic result for all involved.”
Kaitlin Mitchell, Business Director at MBM, says “We are beyond thrilled! The global recognition of our Dulux Colours of NZ campaign isa testament to the power of partnership and innovation. Working with forward-thinking companies like LUMO Digital Outdoor allows us to create stand-out campaigns by unlocking the full potential of DOOH.”
Ste Buck, Agency Account Director at LUMO, adds “What a campaign to work on, that really showed the power, flexibility, and advanced capabilities of DOOH and the LUMO network. It was a joy to work with MBM, as always, and their creative vision, partnership, and openness to push boundaries is always inspiring. Receiving international recognition at the WOO conference is incredible. And should, rightly, make all involved with this truly team effort immensely proud!”
Additionally, LUMO secured second place in the CreativeDigital category for their innovative "Crowdometer" campaign. Incollaboration with MBM and The Yard Agency, the campaign displayed real-timesupermarket crowd levels on LUMO's network of digital billboards, encouragingshoppers to order online.
Back To Top
