LUMO Digital Outdoor has rolled out three new smart screens – and claims this makes the young media company “New Zealand’s only nationwide 100% pure-play digital billboard owner and operator”.
Their new digital billboard is on Vivian St in Wellington; plus two in the heart of Auckland (in Kingsland and Ponsonby).
LUMO co-founder/CEO Phil Clemas said: “All three screens are in high profile locations each with their own unique characteristics, completing a national reach for the premium digital billboard operator, with screens in Auckland, Tauranga, Hamilton, Wellington and Christchurch.
“It was always our intention to have a national presence and offer only the best large format digital billboards to advertisers and agencies. We have strict criteria when choosing sites, which is why we had to be patient and wait until we found the right property in Wellington.”
Co-founder Kent Harrison said: “Building a premium digital network is just the beginning.
“What really drives us is being able to change the game by introducing simple ideas such as aerial drone footage of each site, or more complex innovations such as our LUMO-Livestreaming, real-time traffic analytics and independent campaign display reports.”