Digital billboards.
Now in motion.
What is SubtLe by LUMO?
A new format in motion for roadside audiences
Subtle by LUMO helps advertisers drive attention with audiences by adding subtle motion to their campaign creative. A fresh and unique format designed specifically to deliver roadside audience attention in DOOH.
Measuring Subtle motion in your creative
We use a world-first motion analytics software to assess the motion in your creative. The tool provides objective, quantative analysis of motion within video.
Creative submitted
Send assets to LUMO ten working days before the campaign starts.
LUMO will upload the creative to it’s motion analytics platform.
Motion reviewed
Creative is reviewed against set criteria.If required, feedback is provided and revisions are reassessed until approval.
Approved for roadside display
When approved, the content file will be uploaded to our network ready to play.
Subtle motion guidelines
Approved Motion
Slow, natural movement
Subtle looping animation
Gentle light shifts
Low-intensity motion
Not Permitted
Rapid flicker
Flashing transitions
High-contrast strobe
Abrupt scene changes
Pass
Fail
Designed for impact in high-attention roadside environments.
Available Sites
Ready to use Subtle by LUMO?
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