Introducing LUMO-Sylvia Park
With the holiday season fastapproaching, we’re pleased to announce the launch of LUMO Sylvia Park -our newest premium digital billboard at Auckland’s busiest retail andentertainment precinct. The screen is scheduled for go live on 3rdNovember.
Located on the maincarpark intersection on Mt Wellington Highway, this new digital billboardcaptures both inbound shoppers and outbound traffic heading northand back onto SH1, reaching audiences as they turn in and out of Sylvia Park.It’s the ideal opportunity for brands to connect with high-value shoppersin a purchase-ready mindset.
Delivering a weekly reachof 73,850 people and 347,000+ impressions (based on a 15% share of time), your message will reach audiences travelling to and from leadingretailers including IKEA, PAK’nSAVE, Kmart, Farmers, H&M Nike, and HoytsCinema, as well as those commuting to and from suburbs such as MtWellington, Ellerslie, Kohimarama, and Howick.
As Black Friday, CyberMonday, and Christmas approach, LUMO Sylvia Park offers unmatchedvisibility through the most critical retail weeks of the year - drivingfootfall, amplifying gifting campaigns, and building brand impact whereshoppers are most engaged.
Key things to know:
• 📍Location: 297–301 Mt Wellington Highway – facing outbound traffic
• 👁Weekly Reach: AP15+ Reach: 73,850. Weekly impressions (15% SOT):
• ⏱ AverageDwell Time: 32 seconds (average audience sees 4.8 ads when at screen).
• 🛍Audience: Predominantly female, 25–54, medium-to-high income earners
• 🧠Top Lifestyle Indexes: Sports & Outdoor, Big Box Retail, ConsumerElectronics, Families with Kids, Movie Goers.
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