Introducing LUMO Sylvia Park
With the holiday season fastapproaching, we’re pleased to announce the launch of LUMO Sylvia Park, our newest premium digital billboard at Auckland’s busiest retail and entertainment precinct.
Located on the main carpark intersection on Mt Wellington Highway, this new digital billboard captures both inbound shoppers and outbound traffic heading north and back onto SH1, reaching audiences as they turn in and out of Sylvia Park. It’s the ideal opportunity for brands to connect with high-value shoppers in a purchase-ready mindset.
Delivering a weekly reach of 73,850 people and 347,000+ impressions (based on a 15% share of time), your message will reach audiences travelling to and from leading retailers including IKEA, PAK’nSAVE, Kmart, Farmers, H&M Nike, and Hoyts Cinema, as well as those commuting to and from suburbs such as Mt Wellington, Ellerslie, Kohimarama, and Howick.
As Black Friday, Cyber Monday, and Christmas approach, LUMO Sylvia Park offers unmatched visibility through the most critical retail weeks of the year - driving footfall, amplifying gifting campaigns, and building brand impact where shoppers are most engaged.
Key things to know
📍 Location: 297–301 Mt Wellington Highway – facing outbound traffic
👁 Weekly Reach: AP15+ Reach: 73,850. Weekly impressions (15% SOT)
⏱️ Average Dwell Time: 32 seconds (average audience sees 4.8 ads when at screen)
🛍 Audience: Predominantly female, 25–54, medium-to-high income earners
🧠 Top Lifestyle Indexes: Sports & Outdoor, Big Box Retail, ConsumerElectronics, Families with Kids, Movie Goers
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