Case Studies

Toyota and LUMO used LENS technology to show drivers in real time how often Toyota appears on New Zealand roads, turning daily journeys into brand moments.

How McDonald's and DDB used LUMO digital billboards to turn traffic frustration into a positive, reminding drivers a quick detour leads to something tasty.

Dulux and LUMO set out to inspire Kiwis to move beyond safe neutral shades and bring the vibrant colours of New Zealand's landscapes into their homes.

Kings Plant Barn's Spring into Kings campaign used LUMO's creative flexibility and programmatic DOOH to respond to Auckland's changeable spring weather.

Air New Zealand and Dentsu brought the beloved in-flight quiz to LUMO screens, a light-hearted trivia campaign engaging Kiwi commuters on city streets.

Sprite, Coca-Cola South Pacific, Ogilvy NZ and EssenceMediacom used LUMO screens to remind Auckland commuters stuck in traffic to keep their cool.

McDonald's NZ, DDB Group Aotearoa NZ and OMD New Zealand have hacked our network of digital billboards by utilising a media space that was hiding in plain sight all along – the little screen at the bottom of every digital billboard that displays the LUMO logo.

The partnership between MBM and LUMO Labs has many Kiwis expressing their votes for Vogel’s in the campaign titled Vogels vs Vogel’s. The campaign encouraged bread lovers to share their opinions on how they store, eat and even spell Vogels. MBM was able to utilise LUMO’s LED screens to drive high engagement during the voting period. Live results were pulled from social media results and updated across the nationwide network, where it was displayed to LUMO’s mass-reach audience.

Fire and Emergency NZ used LUMO's nationwide DOOH network to remind Kiwis to check it's alright before they light, with around 4,500 wildfires each year.

Resene and LUMO celebrate the colours of New Zealand sport, from Saturday club rugby to international tests, where supporters become a canvas of loyalty.

LUMO Digital Outdoor teamed up with Fire and Emergency New Zealand (FENZ) to deliver New Zealand’s first programmatic out of home digital campaign.

LUMO teamed up with Southern Cross Pet Insurance to produce a New Zealand first speedometer billboard for the Live Your Pet Life campaign.

Compostic, maker of compostable resealable bags and clingfilm, used LUMO digital billboards in Auckland to offer Kiwis better options to plastic.

Asuwere, the menswear subscription service founded by brothers Noah and Sam Hickey, took its capsule wardrobe idea to Auckland on LUMO digital billboards.

Aotea, a Great Barrier Island skincare company inspired by mātauranga Māori and tikanga, shared its story with Auckland on LUMO digital billboards.

LUMO teamed up with MBM and Z Energy to deliver a New Zealand first programmatic digital billboard for Z's Moving with the Times campaign.

Aro Valley brewery Garage Project teamed up with LUMO to promote its flagship beer, BEER, with a simple summer message: it's time to grab a beer.

Girls Get Off, a wellness brand on a mission to destigmatise female pleasure, took the conversation nationwide on LUMO digital billboards.

Textile Lofts, a premium co-working office in Parnell's fast-growing industrial precinct, took its message to Auckland on LUMO digital billboards.